Samsung Reveals Spectacular 2016 SUHD TV Lineup to Begin a New Decade of Global TV Leadership

USA on January 06, 2016

Samsung Electronics, the number one TV manufacturer worldwide for the past 10 years, unveiled its spectacular new line-up of SUHD TVs at CES 2016, ushering in a new decade of global TV leadership.

Samsung’s 2016 SUHD TVs offer unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place. In addition, the full 2016 SUHD TV lineup is applied IoT hub technology, allowing the TV itself to act as the controller for the entire smart home.

“Our new SUHD TVs represent our singular focus on innovation that matters most to consumers, by providing the very best picture quality for the home,” said Hyun Suk Kim, President of Visual Display Business at Samsung Electronics. “In 2016, we’re going beyond anything we’ve done before to offer a remarkable synergy of design, engineering and craftsmanship.”

CES attendees can experience Samsung’s 2016 SUHD TVs and the company’s other innovative home entertainment products at booth #11906 in Central Hall.

Samsung SUHD TV with Quantum dot display: Unbeatable Picture Quality

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colors ever offered by Samsung.

The vast majority of Americans watch TV with light in the room (86 percent on a typical weekday, 85 percent on weekends) and only a small share say they watch in complete darkness (14 percent on weekdays and 15 percent on weekends), according to a recent consumer survey*. Samsung designed its new SUHD TVs to deliver the optimum viewing experience, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

360 design for Unparalleled Immersion 

Four years after introducing the first Curved TVs to the world, Samsung has designed the world’s first bezel-less Curved TV, the KS9500 SUHD TV, to provide a more immersive viewing experience.

With no bezel that normally functions as the border, the viewer’s attention is focused purely on what matters most – captivating content on the screen. In keeping with this design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle.

Built on the Tizen operating system(OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place.

TV becomes the Controller for the Connected Home 

All 2016 SUHD TVs feature IoT hub technology, developed by Samsung with SmartThings.The SUHD TV can connect with and control over 200 SmartThings compatible devices – whether it’s to see who is ringing the doorbell, lock the doors or turn off the lights – all from the TV.

The new feature also enhances the entertainment experience by allowing consumers the ability to program a routine that puts the TV in the appropriate picture settings for a movie and activate the soundbar and surround system while watching TV – taking “smart” TV to a new level. For the full support of connectivity with SmartThings compatible devices, a SmartThings Extend USB adapter is required.

Samsung’s First Ultra HD Blu-ray Player

Samsung also unveiled its first Ultra HD Blu-ray Player, the UBD-K8500, which is HDR compatible and offers four times the resolution and 64 times detailed color expression of a conventional Blu-ray player. It features a sleek, curved front design, and is available for pre-order now and for purchase in the U.S. in March 2016.

When paired with Samsung SUHD TV’s Quantum dot display, the new UHD Blu-ray player delivers a level of picture quality never before seen in the home. The UBD-K8500’s built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs, and consumers can also play CDs.

Samsung has partnered with Hollywood studios to ensure consumers have a selection of Ultra HD Blu-rays with astonishing HDR picture quality. This year, 20th Fox is slated to release more than 100 4K Ultra HD discs with HDR including films like The Martian, Peanuts, and among others.

*The survey was conducted online in GfK’s Omnibus from December 11-13, 2015 using the GfK KnowledgePanel®. The study consisted of a nationally representative sample of 1,020 U.S. adults, selected using random probability address-based sampling. The margin of error for this study is +/-3 percent points. 

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.